Park Life
A manifesto for a future neighbourhood in Milton Keynes. Creative Director, copywriter.
City on the beach
A true story, made in Swansea. Creative Director, brand strategy, copwriter.
Tate Liverpool Transformed
An advocacy document to help Tate Liverpool communicate the vision and ambition for their Transforming Tate Liverpool capital project. Creative Director, copywriter.
Left Bank
A digital and print magazine about life on the Left Bank of the Mersey. Concept, Project Lead, Creative Director.
Port Loop
A future neighbourhood, on an island, in the inner city, kickstarted with a Manifesto. Engagement, brand and placemaking lead.
Play out ’til tea
A neighbourhood event to launch a new public park, delivered by local people for local people through creative and community partners. Commissioning and project lead.
Shaping Swansea
Architectural responses, technical answers and delivery know-how are not enough. Successful bids must paint a convincing picture of the future, a future that has a compelling story about people at its core. Bid writing.
generation.rent
Affordable homes are the big challenge for building fairer and more equitable cities. This proposal sets out an alternative model of collective ownership. Research and innovation.
Tate Liverpool: Vision 2050
A vision document to support the successful capital funding application for a more inclusive and participatory Tate Liverpool. Writing and design lead.
Live well by design
Live well by design is a manifesto for change and a blueprint for delivering better neighbourhoods. Strategy, design lead and copywriting.
Pavilion
A sustainability exemplar, regeneration brand ambassador and community asset. Strategy and Project Lead.
A Future High Street bid for Plymouth
Taking creative engagement online during Covid helped us mobilise support and capture positive feedback for a successful Future High Street Bid. Strategic Narrative and Engagement.
It Will Never Work
A RIBA touring exhibition and publication marking 25 years of Urban Splash. Exploring the regeneration stories behind over 40 RIBA Award-winning projects. Project Lead, copywriting, exhibition design.
Stirling Prize 2018
Exhibition design and catalogue for the touring 2018 Stirling Prize exhibition. Exhibition Design.
Back to the future
Our successful bid for Milton Keynes was all about what to take from the past and how to reinvent this for the future. Bid Director, copywriter.
On Brand
Comprehensive overhaul of the Urban Splash brand and a more ‘content led’ approach to let the projects do the talking. Strategic Lead, Creative Director.
Baltic Triangle
Our grassroots manifesto described an alternative future for an area of the city no one had heard of. The projects that followed helped to make it happen. Concept, content and copywriting.
Camp & Furnace
This project grew from the Baltic Manifesto – widely published, much imitated and the birthplace of many Baltic enterprises and Liverpool exports. Co-founder and Director 2012 – 2017.
Ty Coch
Putting sustainability and biodiversity principles into practice. Co-founder 2009 – present.
Buyers Club
Neighbourhood bar, restaurant and garden. Hands-on experience of local enterprise in action. Co-founder and Director 2016 – present.
Innovation ways to own and rent
Research and strategic overview of structural issues in the housing market and potential for innovation in routes to occupancy and ownership. Research and report 2019 to 2020.
ShedKM and Union North
Founder and Director of multi RIBA Award winning architectural practices ShedKM 1991 – 1998, and Union North 1998 – 2009.
ShedID
Founder and principal of brand studio ShedID 1990 – 2000.
On Brand
Brand Strategy
Creative Director
Project Manager
Client:
Urban Splash
Creative team:
Smiling Wolf
Tokyo Digital
Felix Mooneram
Having designed the original and enduring Urban Splash brand 25 years earlier I was asked to lead on a strategic review of the North Brand. The 2018 overhaul of the Urban Splash brand made room for a content-led brand where distinctive place brands could shine through. Perhaps the most important change was to replace a back-catalogue of ‘architectural’ photography. All major projects were revisited and re-photographed as living places populated by real people – communicating a people-focused regeneration approach back up with long-term stewardship.